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The Social Media ROI Challenge: Are We Making Progress?
This post addresses the social media ROI (return on investment) question, focusing in particular on whether we’re making progress in terms of the challenges put forth by organizational leaders and...
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Social Media Experts: Why Organizations Need Them
Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness,...
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Hiring Social Media Experts: Guidance for (Rookie) Buyers
Most people would agree that hiring social media experts – whether you’re looking for a consultant or to fill an in-house role – is a dicey proposition, especially for buyers who aren’t very...
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The Early Bird Gets the Worm, but the Brave Bird Gets… the Fries?!?!
Using a bird metaphor, this post discusses the importance of taking calculated risks to achieve goals, as well as the costs associated with risk aversion. The lessons offered are both timeless and...
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The SAPLING Approach to Leveraging Social Media
The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for...
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Trickle-Up Socialnomics: How BtoB Firms Can Leverage Social Media
This post introduces the idea of Trickle-Up Socialnomics™, which describes how BtoB (business-to-business) firms can view their supply chain as a Social Media Chain and leverage it to identify...
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